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 Why Accuquest?
 What is Accuquest?
 Accuquest Features
 How Does it Work?
 One to One Marketing
 Cost of a Letter
 Patient Retention
 Cost of a New Customer
 Value of a Patient
 Accuquest Includes
 Management Reports
 Marketing Reports
 Who is Accuquest?

Cost of a New Customer

Industry analysts estimate the cost of acquisition to be over $400 per unit (this does not include current customer referrals)

  • A typical Prospect Mailing is 10,000 pieces. Cost = $7500

  • Assuming a .025% return on Prospecting Direct Mail = 25 appointments

  • 40% close rate (50% is the standard, but sales to previous customers close at a much higher rate) = 10 people purchasing hearing aids

  • Considering the industry average binaural rate of 70%, 10 people purchase two hearing aids

  • Seven binaural purchasers equals 14 units plus three monaural purchasers = a total of 17 units

  • $7500 divided by 17 units equals $441 marketing dollars per unit